Direct Mail Surveys

Do you sell to consumers? Business to Consumer (B2C) is ideally researched via Direct Mail.  We usually achieve a minimum response rate of 20% for B2C projects we manage.  This is against the average response of 9.8% (DMIS 2006).

The positive aspects of this research include:

• Ability to reach hard to contact segments

Cost vs. Benefit aspects include:

• Limited level of insight due to inflexibility of data collection method

Research Overview

• Confirm client brief or Clarify clients need
• Document agreed deliverables
• Design research
• Obtain client sign off for methodology and deliverables
• Review contact data
• Project manage research project
• Action research
• Data entry
• Data analysis
• Report generation
• Deliver results

This type of research has a number of variables that will affect the level of investment:

• Sample size
• Survey questions

Please click here to see our starting prices:

Price

Alternatively call us FREE for a quote on 0800 970 9940